Microchips are an amazing recovery tool, but unfortunately, because of yearly fees and confusing platforms, over 50% of microchips are unregistered, which is like having an unengraved ID tag on your collar. We've partnered with Fi to offer free for life microchip registrations and updates to all. Fi also offers a GPS Collar. With a Fi GPS collar, you can track your dog in real time and have extra peace of mind - not to mention track their steps and exercise! Register or reregister your microchip at this link to keep your pup safe. Want a WiFi Collar. Check them out on this link as well. https://finano.typeform.com/FiNano?utm_source=1.5#user=430 FAQ: Can I register my chip with Fi even though it's registered elsewhere? Yes! When your chip is searched in the universal database petmicrochiplookup.org, both registrations will show up, but your Fi registration shows as the most up to date and you will never be charged. Your old registration can stay in there, but you can keep your Fi registration up to date for free. Why do I need a GPS collar if I have a microchip? Microchips are NOT GPS - in order to find your pup via a microchip, someone has to find your dog, bring them to a vet to have them scanned, look up your information, and contact you - that's why the registration is so important!